With so many ecommerce platforms available today, you can have a tough time deciding which platform to choose for your online store. With the likes of Magento, Shopify, ZenCart, BigCommerce, and so many others, every ecommerce platform has its own share of pros and cons.
Today, we are going to compare two highly popular ecommerce platforms that have powered almost 18% of world’s topmost 1 million ecommerce stores. Have a detailed walkthrough and see which one fits the best for your ecommerce presence.
A face-off between the two
Being an open source PHP platform, Magento is the No. 1 choice for getting your own ecommerce store online, powering 14% of top million ecommerce sites. As per a research conducted by aheadworks, a leading Magento Ecommerce development company, and an official enterprise Magento developer, Magento comprises 30% market share, the highest among top 30 ecommerce platforms available today.
BigCommerce on the other hand powers 4% of top million ecommerce sites. When looked at top 10K ecommerce stores, the share of BigCommerce stands at mere 1%. However, this is just not enough to decide, why to avoid BigCommerce.
Magento is all about self-hosting. This turns to be a disadvantage for users since they have to seek hosting companies like HostGator, GoDaddy, and others, to go for hosting solutions, which can cost about 3-5 USD a month.
BigCommerce scores here, since when you choose it as a preferred ecommerce platform, you do not have to worry about paying for a separate hosting solution. This means you do not have to worry about the hosting thing as BigCommerce takes care of everything required to create and maintain an ecommerce store.
BigCommerce store comes at a price and people who buy the store from BigCommerce have to go for pro plans. The price depends on which package one opts for. Lower priced plans come with limited features, while higher plans come with advanced features like product filtering, fraud monitoring, abandoned the cart and more. Standard charges include 2.9% plus additional 0.3% transactional fees.
Magento scores here, as a store comes free of cost, and users only need to pay the hosting fees. So, ultimately cost required to run a Magento site is comparatively lesser due to reasonable hosting fees.
BigCommerce is a boon for beginners since it is extremely easy to operate, and hence it becomes easier to create a full-fledged store. Additionally, BigCommerce provides a neat and clean dashboard allowing users to set up a store in no time through step by step instructions, without requiring any coding knowledge.
On the other hand, Magento is well suited for experienced Magento developers but is difficult for first-time developers to use. Hence, beginning developers have a tough time learning about navigation, making it unsuitable for novice developers.
BigCommerce comes with an array of features like social selling, payment gateways, marketing tools, and much more. However, Magento is by far the most robust platform that includes built-in features like customer accounts, product browsing, catalog management, and newly introduced advanced checkout features with Magento 2.
Search Engine Optimization
Since Magento has been in the industry for 9 years now as compared to 7 years of BigCommerce, most stores have Magento in the backdrop, leading to Magento sites highly SEO friendly and ranking well on Search Engines. Based on the study conducted, Magento stores rank on top from an SEO perspective, while BigCommerce stores rank fourth.
3rd Party Integration
If planning to integrate third party sites like Google Shopping, eBay, Amazon, and more, BigCommerce is an ideal choice, since it comes with all the inbuilt capabilities of incorporating these sites well. However, you cannot build a marketplace within a BigCommerce store.
On the other hand, there are so many Magento development extensions available for Magento developers, allowing Magento store incorporated into an already thriving marketplace, with advanced functionalities like product uploading, admin management, drop-shipping, and more.
So, let us have a brief comparison between and two, to know where to use what:
- An option for both free as well as paid templates
- Extremely easy to use
- No extra cost for hosting
- No options to customize
- Can be costly when going for paid packages
- Free to use all the basic features
- An extensive community of developers
- The store is scalable in nature
- SEO friendly store with optimization capabilities
- Integration with other thriving marketplaces
- Advanced features obtained with the help of add-ons
- Difficult to use
- Hosting is chargeable
It all depends on the size, nature, and budget of your business, to decide upon an ecommerce solution. For small to mid-level enterprises, BigCommerce is an excellent option. However, for large enterprises, Magento provides a broad scope for flexibility, scalability, and customization.
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